4/17/2024 0 Comments Zapier airtable google calendar![]() When building a podcast, you need to spark two powerful types of conversations: the one you hear on the podcast and the one you read online about the episodes. “The average person that is interviewed on the podcast has started a company worth $2.1 billion, and we’ve been able to mainly from our automated referral emails,” said Adam.Īirtable + Google Calendar Cultivating a community with a Zap He quickly adds a personalized sentence or two from his conversation with the guest and hits send.Īs a result, he’s seen an increase in the number of referrals and has built out a guest lineup chock-full of seasoned business pros he's honored to speak with. From there, the Zap drafts an email in Gmail for Adam to review within minutes of the recording ending. A Zap automatically triggers once an interview date and time pass in Airtable. Now, automation with Zapier helps Adam get those emails out the door quickly. “Timing is such a key component, and that’s why Zapier helps,” said Adam. He found the best time to send referral emails was minutes after ending the interview-but that wasn't always possible during a busy work day. Emailing a guest for a referral even an hour after their interview made it exponentially less likely they'd respond. What Adam quickly discovered is that his podcast guests are more likely to send him a referral if he asks immediately after their interview recording. “What I care about most for the podcast is interviewing the best guests in the world, and Zapier makes it so I can do that,” said Adam. By providing a great experience for guests and narrowing down the best time to ask for referrals, Adam has been able to rely on referrals to build out a roster of impressive interviewees. The number one way Adam gets founder guests from well-known companies-like ZoomInfo, Outreach.io, and Carrot Fertility-has been through referrals from other guests. Everyone in their job nowadays knows how important thought leadership is, but you typically just don’t have the time for it-with Zapier, I’m able to do both,” said Adam. “Having Zapier means I can do my full-time role at Zendesk while also being able to have world-class thought leadership. ![]() Adam knew he would need efficient processes in place to build relationships, provide a good experience to his guests, and grow a following for the podcast-all while managing the rest of his role's responsibilities at Zendesk. Learn more.īut starting and growing a podcast from scratch isn’t easy, especially when it’s just one part of your overall job. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. ![]() Zapier is the leader in workflow automation-integrating with 6,000+ apps from partners like Google, Salesforce, and Microsoft.
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